These days, shoppers just need to make two clicks to add several bottles of liquor to their online carts. They can even choose which local store to buy the liquor from. It’s because online companies are continuing to add more to their e-commerce products. The addition of these beverages increases their sales immensely. Consumers love the idea that they can easily stop up their wine cabinet now or make more orders as the party goes underway.
However, the alcohol delivery landscape is challenging for retailers as there are different licensing requirements for wines, spirits, and beers. There is also a huge difference between state and local legislation when it comes to alcohol sales and consumption. In many instances, these antiquated laws fail to address today’s on-demand delivery service economy.
The Birth of Alcohol Delivery
When food retailers have figured out what’s allowed and not in their localities, delivery businesses sprang up. That’s when things got rolling, which eventually leads to the famed alcohol delivery service. According to the research made by Rabobank, the retail sales of alcohol hit $1.7 billion two years ago. Although online grocery deliveries account for only 5% of the sales of alcohol online, Rabobank estimates that groceries are still the drivers of online alcohol sales in the next few years.
Although grocers must sell liquor through their e-commerce activities, the recognition of the related permits and regulations has rendered it a secondary inclusion as they increase their online grocery offerings. When e-commerce deals get better and more customers to migrate online, the market for liquor rises.
The competition also drives grocers to add alcohol delivery services. As the online market grows, grocers benefit from becoming their customer’s one-stop-shop. When consumers place an order online, they want all their needs easily accessible to them. All groceries sell alcohol, which is why the products should be one of their offerings.
Possible Issues with Alcohol Delivery Services
For distributors who are already dealing with alcohol laws, the complexities of alcohol distribution approach another wrinkle with the law governing product assortment and delivery logistics. Many counties and states permit the sale of alcohol in the shops but forbid their online sale. During delivery, retailers and the delivery crew also need more training. They also need to comply with the technological requirements among many things.
The Rabobank report indicates that more than 2/3 of the American population reside in places where the selling of alcohol in grocery stores is limited or entirely banned. Also, liquor regulations tend to shift, which indicates that the market may open at any time to support online sales.
These are the facts that surround today’s alcohol delivery services. While there might be a lot of problems with it right now, they’re already are a few start-ups that are successful in delivering liquor in different parts of the United States as of writing. It only shows that the feat is possible. It’s just a matter of time to get the alcohol delivery system accepted in all parts of the US, and possibly elsewhere.